![]() or with ABM strategy you can target customized messaging for specific accounts. send one message to customers our Southeast vs West Coast, send a different message to small vs large customer, etc. It integrates with CRM (Hubspot for our biz) so you can trigger a message based on any CRM field, e.g. The solution makes it very easy to centrally manage and target marketing messages for the entire business. In turn, this allowed us to quickly demonstrate a clear and unquestionable ROI. Paired with Google Analytics, this let us understand the SIGSTR click-thru's that resulted in purchases. Also, since we have an ecom component to our business, we were able to add a "Buy Now" to our SIGSTR banners and link them directly to product pages on our B2B ecom site. This provides a benefit over a traditional email marketing campaign which will only see a 15-20% open rate. Also, typically most, if not all, one-to-one emails sent from sales associates to customers will be opened. I'd prefer Sigstr either figure out a way to make it operate smoothly on Outlook, just as it does on gmail OR market the product as a gmail-ONLY platform.Ĭommenti: When you consider the number of emails your organization sends out on a daily basis, it represents a massive and often untapped opportunity to connect to customers and prospects. It requires a lot of customer support and screenshares to get it to function properly. Sigstr doesn't seem to work well at ALL with Outlook. I've also seen inaccurate group assignments when I look at certain campaigns - it would say "assigned to 4 groups", but if I clicked into that campaign's settings it would then show the correct total and list of all the correct groups. It was showing the same results (clicks, views, CTR) for EVERY campaign I had, which was obviously not correct. Ex: I've had to submit tickets to correct the overall results that appeared for each campaign. The lack of analytics behind campaign results, and the inability to look at results based on specific time frames.Īlso a lot of WEIRD bugs in the platform. I'd say Sigstr is great for small startup companies, but I wouldn't recommend for larger enterprise-level companies.Įase of use in setting up email signature campaigns and assigning them to different groups in your organization. I've never had to rope in customer support on any other platform, in order to get the correct data to show on a dashboard/home screen, esp when it's the tool's OWN data they're collecting. Commenti: Customer support is always helpful, but the amount of times I've had to get support involved (for what I consider I fairly simple tool), and the REASONS why I need to submit tickets, are quite ridiculous in my opinion.
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