![]() ![]() There are set skills to look for, annual budgets to consider, goals you need to meet, and a lot of individuals you need to make happy and impress.Īs a web design company, we get the opportunity to meet a lot of different webmasters and marketers who manage their school's website. To learn more, we suggest taking a look at our full guide to changing your WordPress site’s s and choosing an optimal structure.Your website is your school's most valuable marketing asset, so hiring the right person (or team) to manage it is no easy feat. The choices you make here will have an impact on how ‘clickable’ your content appears to potential visitors, and on your site’s overall SEO. You can find this option in your dashboard by going to Settings > s: WordPress enables you to make changes to your ‘s’, or the individual links to each page and post. The very last part is also sometimes called a URL ‘slug’.Īs a WordPress user, you actually have a lot of control over what the paths for your URLs look like. In this case, it leads first to our blog, then to a particular post: How to Automatically Find and Fix Broken Links in WordPress. This is because it directs the browser to a specific page on the website. The part after the TLD is known as the ‘path’. But each individual page or file on a website also has its own URL. If you just wanted to visit our website’s front page, all you would need are the protocol and the domain name. There are actually hundreds of TLD options (many of which are region- or industry-specific), so there’s plenty of choices if you want to venture beyond a simple. However, you can also benefit from choosing a TLD that’s a better fit for your niche or field. It’s the TLD internet users are most familiar with and are usually expecting, which means it will be easiest for them to remember. If you need help coming up with a strong domain name for your WordPress site, you can use a generator such as Domain Wheel to get ideas and see what’s available: It should be unique and attention-grabbing, but at the same time clear and easy to remember. When you’re setting up a new site, it pays to spend some time carefully considering the domain name you’ll use. net designation (among others) part of the url at the end of the domain name. There’s the name of the website in question, then the Top-Level Domain (TLD). Of course, a domain name is actually made up of two smaller parts. A domain name is an identifier for a specific site, which will generally bring you straight to the home page if nothing else is added to the end of it. The next part is the most identifiable element of a web address – the ‘domain name’. Let’s go back to the full URL for a moment: All you’ll need is a free Let’s Encrypt certificate, and the (also free) Really Simple SSL plugin. For more information, check out our guide to implementing HTTPS. That’s why most browsers give it a green security padlock:įortunately, making sure your own site runs on HTTPS is simple if you’re a WordPress user. While this protocol does essentially the same thing as HTTP, it’s a much more secure option that encrypts the data sent back and forth between the browser and web server. However, there’s been a recent move towards widespread adoption of Hypertext Transfer Protocol Secure (HTTPS). Traditionally, most sites have used Hypertext Transfer Protocol (HTTP), and you’ll still see this version across the web. In other words, it’s what enables a URL to work in the first place. The protocol tells your browser how to communicate with a website’s server, in order to send and retrieve information. However, this element – the URL’s ‘protocol’ – is more important than you might think. ![]() You’re probably so used to seeing and at the beginning of every URL that you don’t give it a second thought. The easiest part of this address to overlook is the very first part. Combined, they should answer the question: “What is a website URL?” Each one of them is divided by slashes which makes them easier to separate in your mind. Throughout the next few sections, we’ll look at the three most important parts of a URL (Uniform Resource Locator) for regular users. Your guide to understanding website URLs (3 key parts) We cover everything from how to register a domain name, pick a web host (we recommend Bluehost, by the way, it’s just $2.75 a month and has everything you might need), and how to pick a great design and get all the missing features for your site. □ Note In case you’re still at the starting point of building your website, check out this in-depth guide of ours.
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